I don’t watch trailers for films any more.
The San Diego Comic-Con contained trailers and clips from highly anticipated upcoming films such as Suicide Squad and Dawn of Justice. Even Deadpool, my most anticipated superhero movie, got a trailer that’s supposed to be very good.
However, I have no intention of watching any of these clips or trailers. I haven’t even seen The Force Awakens trailer and I’m a huge Star Wars fan. Here’s why:
(spoilers for The Avengers (2012) follow)
Lets take Batman v Superman: Dawn of Justice for example (I usually refer to this film as ‘Dawn of Justice’). Trailers are usually two and a half minutes long, but this trailer is over three and a half. Every time in that trailer they cut to something new, a set piece, a fight, an emotional moment, that’s going to be something you will have already seen when you watch the full movie.
The magic of each particular moment is lost. When viewed in chronological order and in full, when watching the movie, each of those moments is more powerful because they have context.
Think back to The Avengers, the trailer for which ended with this fantastic scene:
Stark “Guys, I’m bringing the party to you”. Iron man flies by a building followed by a massive alien who destroys half of it, in pursuit.
That is a great moment that I wish I saw for the first time in the cinema instead of a laggy pop-up advert on the internet. But I’m sure the inclusion of that scene in the trailer helped sell tickets.
Well lets take a look at another moment in that trailer. Iron man is falling and Hulk catches him, landing on the side of a building. That is arguably the most pivotal moment in the film, but it’s given away in the trailer. When watching the scene in the film, Iron man is falling but you know there isn’t any danger because Hulk will save him. The tension of the scene is lost.
What is a trailer? It is an advertisement. The creators of the film are trying to sell you this experience to make money. Obviously some things will have to be spoiled in order to convince the viewer this movie is worth their price of admission and time.
But if you know you’re going to watch Dawn of Justice and Star Wars Episode VII and Deadpool and X-men Apocalypse etc. then why watch the trailer? Why let yourself be advertised to a product you know you will consume anyway?
Going into a movie blind, in my opinion, is a better way to watch movies. Ignore all media coverage of a specific movie and see if you enjoy watching it more – try it!